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RFID-magazine - April 2007: EBC Congress press release





At 31st EBC Congress (6/10 may 2007, Venice - booth nº 25) Athelia will show innovative applications covering all needs inside the Supply Chain Management.

You are a world leading brewery and you are focused on develop your business’s growth. Beer kegs are one of the most valuable assets in your company and managing these assets in an effective and efficient way is one of the most important drivers of a company’s success in terms of cost savings in operations. As well as maintenance of all the installations at the distribution points, as it is here where you can win or lose clients depending on the satisfaction of those with your product.

In order to meet the market needs, Athelia studied implementation and deployment of a complete solution which is totally integrated in client IT systems and is capable of controlling installations and servicing, improving quality, generating maintenance records, data management and verification of planning; that is: DBSM™(Draught Beer Service and Maintenance), the solution for draught beer installation management.

DBSM™ (Draught Beer Service and Maintenance) is a specific application for beer sector of Athelia’s Field Service Solutions, which are mobile data capture systems to help doing, on the field, the maintenance and inspection of any equipment or installation. In addiction the solution gives the possibility to offer a Stock Management Solution through the asset management traceability (coolers, installations).

Athelia’s DBSM™ solution has the following components:



  • RFID tag (or smart label) fixed to the cooler: specifically designed for this application. It withstands the harsh environmental conditions during years;

  • HHC + RFID reader integrated (in endcap) + tool kit (communication cradle, etc);

  • Back & front office software (technicians management, assets management, routes planning, preventive maintenance planning, corrective maintenance management...) and HHC software (control over preventive and corrective maintenance operations).


The Draught Beer Installation Management solution developed by Athelia provides:

  • State of the art support for time control management, e.g. start and finish per customer visit per technician, technician’s routing.
  • Comprehensive data and information management system to create statistical analysis on draught beer installations and maintenance.
  • Information and management tools to improve and control the brewery’s planning, directives and service technicians’ activities.
  • Individual equipment identification for better asset tracking and maintenance programs, preventive and corrective.
  • Reduction of lost assets and improved stock management.
  • Control over line cleaning and tasting results, improved quality control of draught beer, positive brand recognition, improved sales.
  • Increase of cost savings: reduction of administration tasks (reports, invoicing, paperless budgets).


Athelia Solutions
Athelia is an information technology company, specialized in tracking solutions, with excellence in Radio Frequency Identification and Mobile Data Capture technologies. Athelia Solutions is a company owned by AIR LIQUIDE and part of ISIS (Information System for Industrial Solutions).

Beer activity from the beginning has been at the heart of Athelia Solution’s strategy. Athelia provides you a vast range of innovative applications:

  • KegFlow™- Identification of beer kegs and tracing the beer kegs’ life cycle;
  • DBSM™- Managing the preventive and corrective maintenance of beer installations.


About KegFlow™
A complete and modular business system specific for the identification and tracking of beer kegs throughout their life’s cycle.

The key benefits of KegFlow™ solution are:

  • Information system to create statistical analysis on beer keg production, distribution and maintenance;
  • State of the art “first in first out” keg management;
  • Automatic control and access to production and distribution data;
  • Management tools to improve and control the rotation rate of the kegs;
  • Individual keg identification to have an improved asset tracking and maintenance programmes;
  • Measurable reduction of kegs loss and theft;
  • Improved quality of beer kegs, and the consequent improvement of sales and positive brand recognition;
  • Real-time batch identification to support recall issues.


Downloaded press release in Spanish language only.




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